Deciding on a great business name takes time and consideration.
To drive sales you will need a good business name. You should ideally find a way to attract people's attention to your business and its products, and help them make a conscious decision to purchase from you.
Getting it wrong could spell disaster for your business, but getting it right will give customers a reason to hire you and could save you thousands of pounds on your marketing budget.
There is more to naming your business than just coming up with something that sounds good or you just happen to like. Your business name reflects your image, your brand and your position in the marketplace. Your business name is crucial to your overall branding success and marketing efforts, so make sure your name counts.
While it may be tempting to stamp your individual personality on your business name, there are many other issues that need to be considered; being objective and choosing a name that reflects your business strategy can be more valuable, especially if you wish to develop your business.
It is important to choose the right name for your business and to ensure that it is not unlawful and does not contain certain words and descriptions that are restricted. There are many different words and expressions that are affected in this way.
Remember that your business name will be the cornerstone of your brand.
Every business wants to be a customer's first choice. Building and managing a brand will play a significant part in making that a reality. Customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties. What drives your customers? What makes them buy? In most cases, it's not only about price or performance.
Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets. Once you have defined your brand values and your customer's needs you can start to build your brand.
The one problem with choosing a name for your business though is that so much rides on it. It's a little like choosing a name for your baby!
So, if you just can't seem to find the name that really stands out or means something to you, just send us an email and we will endeavour to help you on your way to getting the right name for YOUR business.